Hello everyone, and welcome back to my blog! Todays focus is going to be on media theory, and how I see it in the everyday media that I consume. One in specific is the Social-Identity theory. The simple definition of this is that people tend to exist in bigger groups with people who are like themselves.
Here is a little except from Britannica that goes into more depth about this theory,
"Social identity theory (SIT) is a social psychology theory that studies the relationship between personal and social identities. It predicts how people identify with a group, how that affects their communication and affiliation, and how in-group and out-group distinctions affect relations. SIT also considers how personal and social identities affect individual perceptions and group behavior"
One of the shows that I have seen that displays this theory is Shameless.
The social group/identity that I see when I watch is those of the lower-class. Throughout the show, they often refer to being from the Southside, which is the area of Chicago they are from. They take a lot of pride in this, and have found a community there, and often do not associate with people from the better parts of towns, and more often congregate within their own community.
This is indicative of the social identity theory because it reflects what happens in everyday life in which people who have similar childhoods and relations, tend to stick together. The mannerisms of the characters in the show are similar to others that are in the same class. This is a reflection of what happens in real life, and how being in a neighborhood and connecting with the people around is a large part of life for people in areas like the south side depicted in the show. One part that shows this in particular is in the above picture, when the community comes together to get back at a person who was being racist. This depicts the Social-Identity theory by showing the community reflected in media.
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